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Marketing Your Property

Selling your home - The Real Estate Firm you choose is critical.

Let Kurgan-Bergen Realty be your choice.

If you've decided to sell your home, chances are you're caught up in a host of emotions. You may be looking forward to moving up to a new dream house or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new adventures. Whatever turbulent feelings you're experiencing right now, there are plenty of practical matters that need your attention. Keep in mind the following considerations to help the whole process go more smoothly.
 

The Price is Right:

When it comes to marketing your home nothing is more important than the right price. Kurgan-Bergen can eliminate any concern of potentially over- or under-pricing your home. It mirrors the natural buying and selling process, and can reduce the number of days a home is on the market. We are experts in determining market value using a variety of competitive market analysis tools. Contact us for a free market analysis with no obligation. It's a great way to see how we work.


A Real Marketing Plan Means Maximum Exposure:

Consumers do not look to a single source to purchase a home. They are researching and shopping on the Internet, local papers, real estate sections of many periodicals they tend to come across. At Kurgan-Bergen Realty, we believe marketing works best when it's pro-active, consistent, and above all, integrated. This approach surrounds the consumer with our property listings from traditional print and public relations to direct mail and Internet exposure. Thus ensuring your property will be previewed in consumer’s initial search and lead to a personal showing where your Kurgan-Bergen agent will bring all your property’s unique features to life in full.
 

Internet Marketing:

Today more and more home buyers begin their home search online using an Internet search engine. Kurgan-Bergen Realty embraces and harnesses the power of the Internet. Our website is full of Buyer centric tools to assist in the buying process. Our Portfolio Manager for example, allows potential home buyers to create a free account, monitor listings, save favorite listings/searches and get daily email notification of new listings on the market. From here we can profile the buyer and send them the information that best fits their needs.
 

Online Advertising:

In addition to placement in our web site, your listing will also be seen each day by thousands of visitors to other major real estate industry web sites including Realtor.com and NJMLS.com. That consistent and powerful online presence means people using the Internet to find a home in the Bergen County area is probably going to find either your listing or us.


Traditional Local Advertising:

To market specific property listings and create greater area brand name awareness we also advertise aggressively in local area print media and direct mail.

Exposure to Local Buyers & Brokers:

When you list with us, there are a variety of local, grass roots marketing tactics that come standard. These include property information sheets, a Kurgan-Bergen Realty For Sale sign in front of your property (if allowed in your area, at your request), listing in the major multiple listing service (NJMLS), public and broker open houses, flyers, mass faxing and e-mail to buyers and cooperating agents.

Dress Your House for Success:

You only have one chance to make a first impression. Your house is no different. The way it looks day to day is usually different than the way it should look when it's being marketed for sale. Our professional sales associates will help you prepare your house for sale because they know a well-staged home commands a higher sale price. Let us help you dress your house for success and you'll reap the rewards!

Who you choose can mean all the difference:

Selling your home shouldn't be an unpleasant experience. Our experienced real estate professionals will coordinate every aspect of the transaction from start to finish so you can concentrate on what matters to you most. We work hard to make sure that everyone involved in the transaction from lawyers to mortgage lenders to appraisers to cooperating brokers do their jobs effectively and efficiently to make sure that the closing on your home takes place in timely, hassle-free manner.
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